The Promovate team has put together a simple infographic to help our customers better understand different types of branding and which one to choose!

Branding TypeProduct Items

Pad Printing

Water Bottles
Pens
USB
Boxes

Inexpensive
Quick turn-around time
Can brand round surfaces
Can Brand Uneven Surfaces
Maximum 4 colours
No shading
Can't print on texture
Can't print on large surfaces

Screen Printing

T-Shirts
Drawstring Bags
Umbrellas
Notebooks

Quick turn-around time
Good for fine detail - small wording
Maximum 6 colours
8 colours availble in certain circumstances

Laser Engraving ( CO2 / VAG )

Any metal surface
Flasks
Keyrings
Knives

Precise
Permanent
Upmarket elegant finish
Branding area usually small
Can't brand on fabric and plastics

Embroidery

Clothing
Caps
Towels
Sports Bags

Upmarket elegant finish
Most threads can be matched according to specifications
Fine detail is not legible
Limited spacing available

Sublimation Printing

Mugs
Lanyards
T-shirts
Umbrellas

Can print on texture
Can print on large surfaces
Can't print the colour white
Can't print on plastic

Digital Transfer Printing

Mouspads
Mugs
Keyrings
Mirrors

Can print on texture
Can print on large surfaces
Can't print the colour white
Can't print on plastic

Heat Transfer

Clothing
Jackets
Caps
Drawstring Bags

Can print on texture
Can print on large surfaces
A flat printing surface is needed
Can't print on plastic/nylon

Vinyl Stickers

Bottle Opener
Torch
Notepads
Pen holders

Inexpensive for multi-colour and complex jobs Can't print the colour white/metallic colours
Can't be applied to any fabrics

Dome Stickers

Desk fridge
Water Bottles
Cooler Bags
Keyrings

Quick turn around time Branding needs to be applied to flat surface
Background can't be clear

Debossing

Leather Keyrings
Folders
Binders
Notebooks

No discolouration
Creates a permanent stamped impression
Looks very professional
Limited range of products
Long turn-around time

Embossing

Leather Keyrings
Folders
Binders
Notebooks

No discolouration
Creates a permanent stamped impression
Looks very professional
Limited range of products
Long turn-around time

Hot Foil Stamping

Mousepads
Folders
Notebooks

No discolouration
Creates subtle branding look and feel
Can only be done in 1 colour
A flat printing surface is needed